Breakdown
Explainer Videos
The client’s ask: Take their mostly unread (read: boring) bulletin-board-style training sheets and turn them into engaging, 60-second explainer videos. That video is then email blasted out to a more receptive in-store staff.
And in this case, the result was faster training, confident staff, and happier customers. AND a record participation in their digital contests.
| Client | Circle K, Alimentation Couche-Tard |
| Project | Freestyle To Win – Digital Contest |
| Agency | SIX12 Creative |
| Voiceover Script, Motion Creative & Animation, 3D Design, Sound Design, After Effects, Cinema 4D |
Craig Nelson |
| Graphic Design | Ros Klassen |
| Storyboards | Addison Sedgley-Brosseau |
Voiceover Script
The VO script was going to form the spine of the video, so it was written first for initial client approval.
For the laughs, here’s a sample of my scratch iPhone recording read in the premium acoustics of my kitchen. And then, the Pro.
VO Scratch Track
Pro VO Artist
Storyboards
With the VO script already approved, these storyboards were mostly to get what was in my head down on sketch.
Animation
The 3D Animation, Modeling, and Lighting was done in Cinema4D. The Raccoon had been created and rigged in previous project and was brought back to star here.
The Motion Design and Animation was completed in After Effects.
Cinema 4D: 3D Prize Vault opening up animation
Cinema 4D: branded character rigging, weight painting and animation
Motion Design, Animation and compositing 3D elements in Adobe After Effects
Sound FX & Music
The Audio Mix: music, sound effects, and voiceover in Adobe Audition
The Deliverables
These videos turned into a series that were adapted for a other projects and campaigns, which the Agency was more that happy to accomodate.